I gather as many infos as possible about my client needs and desires. This allows to establish a collaborative relationship between the two parts.
Just like a building, the designing phase is as important as the realization. It is much easier to work following a plan rather than jumping towards an unknown goal.
Colors and fonts are carefully selected to create harmony and make navigation enjoyable. Each page has a dynamic layout, necessary for cross-platform browsing.
Before handing over the site to the customer I always make sure that everything is pixel perfect, reputation is everything to me!